Lubricant manufacturers and distributors in East Africa have shown greater interest in sustainable, eye-catching and consumer-friendly product packaging. This move is driven by concerns about the impact of packaging on the environment and the wish to cut costs amid intensifying competition. There is also mounting pressure on lubricant manufacturers and blenders to cut raw material and energy use.
The latest developments in packaging are helping shape the performance of lubricant blenders, suppliers and distributors in the East African market. The shift to flexible packaging is attractive because it requires less material, generates less waster after use, requires less storage space and provides lower transportation costs.
Nearly all lubricant marketers in East Africa are implementing marketing strategies that could help them to stand out from the crowd, including sleek designs and shapes and eye-catching labels for their lubricant packaging. These attributes could make a difference for a company in a crowded market such as East Africa. We at Dyade Lubricants understand this and that’s why we pay special attention to the looks of our packaging and drums and offer flexibility in various sizes.
By Shem Oirere
Published in LUBE MAGAZINE MARCH 2016